Partnership Proposal

Italy 2026

INTRODUCTION

We are a trio of travel and marketing professionals who collaborate to create high-quality user-generated content (UGC) for luxury hotels and resorts.

Our focus is not on influencer promotion but on developing authentic, guest-style content for your brand’s marketing channels.

By combining luxury travel expertise, cinematic content creation, and strategic digital marketing, we help properties showcase their experience in a way that feels genuine, aspirational, and conversion-focused.

Generally Wandering is the storytelling platform that brings this collaboration together. It showcases select work across photography, video, and travel experiences, while serving as a discovery channel for international luxury travellers.

SKYE KIRNE
SKYE TRAVEL & CRUISE

Award-winning travel advisor with $10M+ in annual luxury travel sales

  • Designs bespoke itineraries for travellers worldwide

  • Personally stays at properties to gain firsthand experience before recommending them to high-value clients

CASEY BELL
CASEY BELL PHOTOGRAPHY

Professional photographer and videographer with a cinematic visual style

  • Specialises in natural, guest-perspective imagery and short-form video

  • Offers drone capability for elevated exterior and location-based content

EMMA PADGETT
SAEM HOUSE CREATIVE

Digital marketing specialist with a background in tourism, website design and branding

  • Oversees content strategy to ensure assets are optimised for performance and conversion

  • Bridges creative storytelling with commercial outcomes.

generally
wandering

Editorial Platform & Portfolio

Generally Wandering is our editorial and storytelling platform, created to document thoughtful, experience-led travel through photography and video.

The platform serves two purposes:

  • A curated portfolio of our visual and editorial work

  • A testing ground for the type of user-generated content we develop for hotel and resort clients

The content featured on Generally Wandering reflects the same guest-centric approach we use when creating UGC for partner properties — natural, aspirational, and grounded in real experience.

While we occasionally showcase partner properties on our social channel. It often includes casual iPhone videos, in-the-moment clips, and glimpses of the travel process itself — from early mornings and location scouting to the personalities and antics that inevitably come with travelling together.

This behind-the-scenes content is designed to feel human and relatable and to complement—not replace—the polished UGC assets created for our partners’ marketing channels.

What We Create:
UGC for Your Brand

We specialise in creating User Generated Content (UGC), a style of content that feels real, natural, and trustworthy, while still meeting professional production standards.

This is content designed to perform on your channels, not ours.

UGC Deliverables Include:

  • Guest-perspective photography (interior, exterior, lifestyle)

  • Short-form vertical video for social media and paid ads

  • Cinematic but natural footage that blends seamlessly into organic feeds

  • Written features that reflect the guest experience and support SEO

All content is delivered with clear, defined usage rights, allowing your team to use it across social media, websites, digital campaigns, and email marketing.

Why This
Approach Works

UGC THAT CONVERTS

Today’s travellers trust content that feels like it comes from real guests. Our UGC highlights the moments, spaces, and details that influence booking decisions, not staged marketing shots.

BUILT ON REAL EXPERIENCES

A minimum 2-night hosted stay allows us to experience your property exactly as guests do, and ensures the content reflects atmosphere, flow, service, and the emotional experience of staying with you.

CONTENT OWNERSHIP

Your property receives exclusive content created for your brand. While select highlights may appear on Generally Wandering, the primary purpose of every asset is your marketing use.

ADDED SALES INFLUENCE

Beyond content creation, properties benefit from Skye Travel’s $10M+ annual luxury sales network. When Skye experiences a property firsthand, it becomes part of her trusted recommendations to clients actively booking luxury travel.

FAST TURNAROUND

All deliverables are provided within 1-3 weeks of the hosted stay.